Build-A-Brand Brilliant!

Build-A-Bear WorkshopHere’s an inspiring “Think Differentiated” moment written by Fortune Magazine’s Dinah Eng on (3/19/12) focused on Maxine Clark’s brilliant Build-A-Bear brand. Maxine Clark got the idea for Build-A-Bear from a frustrated little girl. Maxine was shopping for Beanie Babies with Katie Burkhardt, the daughter of a good friend. There wasn’t anything new to buy, and Katie suggested making her own bear. “Her words gave me the idea to create a company that would allow people to create their own customized stuffed animals,” says Maxine, who at the time had left her job as president of Payless ShoeSource because “the retail world had lost its spark.”

Her vision was to create “a theme park factory in a mall,” and the adults didn’t get it. “Every parent said, Why would you want to make your own stuffed animal when you can buy it at Target?” But their kids loved the idea. Maxine didn’t conduct any focus groups, but did create a Cub Advisory Board, in which kids could offer opinions. She took $750,000 out of her retirement fund to open her first store, and secured a bank line of credit, with her home as collateral. A story in the St. Louis Business Journalattracted an investment firm. When Maxine’s first Build-A-Bear store opened in the St. Louis Galleria, “there was a line out the door.”

Originally it was “just bears and clothes,” and then came “shoes, accessories, then more animals.” Licensed products from Disney and Major League Baseball teams followed. “We hit a good nerve,” says Maxine. “At a time when everything was going high tech, high touch and hands-on was a good balance.” That was back in the late ’90s, but today Build-a-Bear “operates 425 stores” in 19 countries (almost 40% outside the US) and in 2011 had revenues of $394.4 million. “We focus on good price, convenience, and location, and we hope that when you leave, you have a smile on your face,” says Maxine. “Successful retailers — whether it’s Macy’s or Apple — do these things.”

Our Favorite Environmental Scientist Featured in Motion Magazine

 

Motion Magazine: Connie Morbach | CleanliNEST™ by Sanit-Air, Inc.

Our favorite environmental scientist, Connie Morbach of CleanliNEST™ by Sanit-Air is featured in this month’s Motion Magazine published by the Legal News. The article is entitled: “An Air About Her: Expert supplies scientific answers to contamination issues.” Read more at the LegalNews.com link here: http://www.legalnews.com/motion/article.php?article_id=138.

Women’s Health Magazine: “Beat Bad Air Days”

Women's Health Magazine | October 2010 Cover

Women's Health Magazine | October 2010

Extra! Extra! Read all about it! Our favorite environmental scientist, Connie Morbach, is featured in the October issue of Women’s Health Magazine. Connie is quoted in the article, “Beat Bad Air Days” that begins on page 76. The article covers indoor air quality which our resident expert speaks fluently. Connie has the last word and her insights can be found on page 79. Read Connie’s CleanliNEST™ blog at http://cleanlinest.wordpress.com/.

There’s Now An App for That: Seek and You Shall Find…An Internship!

Internships.com | Internship Seeker Mobile Appication

Internships.com | Internship Seeker Mobile Appication

Circle®Brands is thrilled to announce our client, Internships.com, the worlds largest online database service for student internships, has just created and made available their first iPhone/iPod App: Internship Seeker.

The  free mobile application provides access to thousands of available internship listings. Features include search by keyword or location, detailed descriptions, save searches, share listings with friends and more. Click on the link to download the Internship Seeker app from Internships.com.

Download Internships.com new Internship Seeker Mobile App here: http://www.internships.com/mobile

Circle®Brands Creates New Youth Center Tagline: “Your Zone Away From Home”

The 'field Zone Opening

The 'field Zone Opening

Circle®Brands is proud to announce that the tagline we created, “Your Zone Away From Home” was recently selected as the new tagline for the City of Southfield and Lathrup Village’s state-of-the-art youth center: The ‘field Zone.

The 'field Zone | Computer Tech Room

The 'field Zone | Computer Tech Room

The city notes that the ‘field Zone was designed as a public center where leadership, recreation, creativity, community involvement, academics, technology,arts, and music inspire our youth. This youth center stands to become the ‘hub’ of community activity, open to middle school and high school students, who reside in or attend the City of Southfield and Lathrup Village schools.

The 'field Zone | Youth Center

The 'field Zone Youth "Zoned Out"

The ‘field Zone features a snack bar, internet café, game room and lounge area, music studio and practice rooms, activities room (dance, martial arts), theater, and group study rooms. A fun, safe, drug and violence free environment where teens are welcome to hang out and become involved with a variety of positive recreational choices. The center is located on the campus of Southfield Civic Center, directly below the Southfield Pavilion, close to the library, baseball diamonds, public pool, sand volleyball, tennis courts, and other recreational activities. Summer hours are Monday through Thursday 2:30 pm to 9 pm, Friday and Saturday 2:30 pm to 10 pm.

Check out the ‘field Zone at this link: http://www.thefieldzone.org/

Connie Morbach To Be Featured In October “Women’s Health” Magazine

Women's Health Magazine | July/August Cover

Women's Health Magazine | July/August Cover

Look for our client, indoor air quality and mold expert, Connie Morbach, M.S., CHMM, CIE to be featured in the October issue of the nationally published Women’s Health Magazine. Connie speaks with Women’s Health writer Kate Bowers giving her expert views on the importance of indoor air quality: what are risks of household pollutants, what can people do to improve indoor air quality and more.

We’re excited and proud that Connie’s CleanliNEST™ Crusade is picking up national steam. We’ll all breathe easier for her efforts.

Take a moment to check out the free iPhone and iPod Workout App from Women’s Health at the link below. Nice workout tool at an even nicer price! Click on link below to be taken to iTunes to download App.

Women’s Health Workout Lite App

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