Las Vegas Resurrects Old Slogan
Interesting article written by Tamara Audi in the Wall Street Journal (5-13-09) noting Las Vegas’ return to their racy slogan, wherein she reports: Las Vegas has gone back to marketing itself as a place that will keep your secrets.
After a year of flirting with tourism pitches that directly addressed the recession, the entertainment mecca is resurrecting its successful “What Happens Here Stays Here” campaign, which started in 2003.
“We feel it is time to get back to our brand messaging,” said Rossi Ralenkotter, president of the Las Vegas Convention and Visitors Authority, in an email. Full story link here: http://online.wsj.com/article/SB124217791927013441.html
Is this a good move on the Las Vegas Visitors and Convention Bureau’s part, or has the creative well run dry?
We must preface this post with the fact that we’ve been devoted card carrying members of the Starbucks Appreciation Society for quite some time now. That aside, and attempting to remain objective here, we find the new Starbucks Ads leave a good taste in our mouths. They’re subtle, simple in both text and graphics, and a perfect blend with Starbucks experiential fortitude.
