Archive for the ‘ Marketing ’ Category

Build-A-Brand Brilliant!

Build-A-Bear WorkshopHere’s an inspiring “Think Differentiated” moment written by Fortune Magazine’s Dinah Eng on (3/19/12) focused on Maxine Clark’s brilliant Build-A-Bear brand. Maxine Clark got the idea for Build-A-Bear from a frustrated little girl. Maxine was shopping for Beanie Babies with Katie Burkhardt, the daughter of a good friend. There wasn’t anything new to buy, and Katie suggested making her own bear. “Her words gave me the idea to create a company that would allow people to create their own customized stuffed animals,” says Maxine, who at the time had left her job as president of Payless ShoeSource because “the retail world had lost its spark.”

Her vision was to create “a theme park factory in a mall,” and the adults didn’t get it. “Every parent said, Why would you want to make your own stuffed animal when you can buy it at Target?” But their kids loved the idea. Maxine didn’t conduct any focus groups, but did create a Cub Advisory Board, in which kids could offer opinions. She took $750,000 out of her retirement fund to open her first store, and secured a bank line of credit, with her home as collateral. A story in the St. Louis Business Journalattracted an investment firm. When Maxine’s first Build-A-Bear store opened in the St. Louis Galleria, “there was a line out the door.”

Originally it was “just bears and clothes,” and then came “shoes, accessories, then more animals.” Licensed products from Disney and Major League Baseball teams followed. “We hit a good nerve,” says Maxine. “At a time when everything was going high tech, high touch and hands-on was a good balance.” That was back in the late ’90s, but today Build-a-Bear “operates 425 stores” in 19 countries (almost 40% outside the US) and in 2011 had revenues of $394.4 million. “We focus on good price, convenience, and location, and we hope that when you leave, you have a smile on your face,” says Maxine. “Successful retailers — whether it’s Macy’s or Apple — do these things.”

There’s Now An App for That: Seek and You Shall Find…An Internship!

Internships.com | Internship Seeker Mobile Appication

Internships.com | Internship Seeker Mobile Appication

Circle®Brands is thrilled to announce our client, Internships.com, the worlds largest online database service for student internships, has just created and made available their first iPhone/iPod App: Internship Seeker.

The  free mobile application provides access to thousands of available internship listings. Features include search by keyword or location, detailed descriptions, save searches, share listings with friends and more. Click on the link to download the Internship Seeker app from Internships.com.

Download Internships.com new Internship Seeker Mobile App here: http://www.internships.com/mobile

Circle®Brands Creates New Youth Center Tagline: “Your Zone Away From Home”

The 'field Zone Opening

The 'field Zone Opening

Circle®Brands is proud to announce that the tagline we created, “Your Zone Away From Home” was recently selected as the new tagline for the City of Southfield and Lathrup Village’s state-of-the-art youth center: The ‘field Zone.

The 'field Zone | Computer Tech Room

The 'field Zone | Computer Tech Room

The city notes that the ‘field Zone was designed as a public center where leadership, recreation, creativity, community involvement, academics, technology,arts, and music inspire our youth. This youth center stands to become the ‘hub’ of community activity, open to middle school and high school students, who reside in or attend the City of Southfield and Lathrup Village schools.

The 'field Zone | Youth Center

The 'field Zone Youth "Zoned Out"

The ‘field Zone features a snack bar, internet café, game room and lounge area, music studio and practice rooms, activities room (dance, martial arts), theater, and group study rooms. A fun, safe, drug and violence free environment where teens are welcome to hang out and become involved with a variety of positive recreational choices. The center is located on the campus of Southfield Civic Center, directly below the Southfield Pavilion, close to the library, baseball diamonds, public pool, sand volleyball, tennis courts, and other recreational activities. Summer hours are Monday through Thursday 2:30 pm to 9 pm, Friday and Saturday 2:30 pm to 10 pm.

Check out the ‘field Zone at this link: http://www.thefieldzone.org/

ABC News: How Dirty Is Your Makeup? See What ‘GMA’ and Our CleanliNEST™ Crusading Environmental Scientist, Connie Morbach Found Out And What To Do About It.

Hundreds of people use makeup counter testers every day, but unfortunately not everyone uses the disposable applicators provided. Dirty fingers dipped in makeup can spread everything from herpes to pink eye. GMA wanted to find out just how unhealthy it is to use makeup past its prime, so we collected a few samples to send to a lab where Environmental Scientist, Connie Morbach, M.S., CHMM, CIE, examined the findings: lip gloss from Meagher, liquid eyeliner from our own Juju Chang and mascara and eyeliner pencil from some “GMA” staffers. Watch the story unfold here.

CleanliNEST™ website: http://www.cleanlinest.com

CleanliNEST™ blog: http://cleanlinest.wordpress.com/

Talk About ‘Fizz’ Marketing! Things do go better with Coke®!

A prime example of experiential branding going viral! Things Go Better with Coke – As Seen Here!

Circle®Brands President, Susan Murphy, to be Featured in Woman’s World Magazine’s May 28th Issue

We’re excited to announce that our fearless leader, Susan Murphy, president of Circle®Brands | Brand Architects, will be featured in the May 28, 2010 issue of Woman’s World magazine. Woman’s World, with a readership of over 8,062,000, is written for the traditional, family-oriented working woman. Woman’s World delivers a feel-good mix of heart-warming human interest stories and practical everyday solutions for work and home in every issue – America’s premiere weekly service book.

Since arriving at Woman’s World in 1994, Editor-in-Chief Stephanie Saible has led the popular women’s service magazine to be the best selling magazine on newsstands in the United States. Ms. Saible’s editorial vision seeks to inspire today’s women while enhancing and enriching their lives with a positive message. Saible values her readers and maintains a loyal audience who view Woman’s World as their weekly bible for lifestyle, health, cooking, and fashion and beauty information.

Woman’s World Magazine can be reached at this link: http://winit.womansworldmag.com/