ABC News: How Dirty Is Your Makeup? See What ‘GMA’ and Our CleanliNEST™ Crusading Environmental Scientist, Connie Morbach Found Out And What To Do About It.

Hundreds of people use makeup counter testers every day, but unfortunately not everyone uses the disposable applicators provided. Dirty fingers dipped in makeup can spread everything from herpes to pink eye. GMA wanted to find out just how unhealthy it is to use makeup past its prime, so we collected a few samples to send to a lab where Environmental Scientist, Connie Morbach, M.S., CHMM, CIE, examined the findings: lip gloss from Meagher, liquid eyeliner from our own Juju Chang and mascara and eyeliner pencil from some “GMA” staffers. Watch the story unfold here.

CleanliNEST™ website: http://www.cleanlinest.com

CleanliNEST™ blog: http://cleanlinest.wordpress.com/

Connie Morbach of CleanliNEST™ Featured in C & G News

CleanliNEST™'s Connie Morbach All Suited Up Taking Mold Samples

CleanliNEST™'s Connie Morbach All Suited Up Taking Mold Samples

We’re excited to announce that Sanit-Air’s CleanliNEST™ crusader Connie Morbach was featured in today’s C&G News in an insightful feature written by the C and G’s Christa Buchanan. Click on the link to read and learn more: http://www.candgnews.com/Homepage-Articles/2010/06-23-2010/Indoor-contaminants.asp

CleanliNEST™ website: http://www.cleanlinest.com

CleanliNEST™ blog: http://cleanlinest.wordpress.com/

Talk About ‘Fizz’ Marketing! Things do go better with Coke®!

A prime example of experiential branding going viral! Things Go Better with Coke – As Seen Here!

Circle®Brands President, Susan Murphy, to be Featured in Woman’s World Magazine’s May 28th Issue

We’re excited to announce that our fearless leader, Susan Murphy, president of Circle®Brands | Brand Architects, will be featured in the May 28, 2010 issue of Woman’s World magazine. Woman’s World, with a readership of over 8,062,000, is written for the traditional, family-oriented working woman. Woman’s World delivers a feel-good mix of heart-warming human interest stories and practical everyday solutions for work and home in every issue – America’s premiere weekly service book.

Since arriving at Woman’s World in 1994, Editor-in-Chief Stephanie Saible has led the popular women’s service magazine to be the best selling magazine on newsstands in the United States. Ms. Saible’s editorial vision seeks to inspire today’s women while enhancing and enriching their lives with a positive message. Saible values her readers and maintains a loyal audience who view Woman’s World as their weekly bible for lifestyle, health, cooking, and fashion and beauty information.

Woman’s World Magazine can be reached at this link: http://winit.womansworldmag.com/

Circle®Brands | Power to the Pupil™

Power to the Pupil™ is a call to action campaign to inspire and invigorate the educational process and the future of students worldwide. Take charge of your education and your life! Power to the Pupil!™

Power to the Pupil™ is a powerfully empowering, aspirational and memorable tagline and brand driver that exudes attitude while offering a galvanizing value proposition. Power to the Pupil™ employs a meme that harnesses the inherent power of familiarity of the catchphrase “power to the people,” a phrase that’s embedded in the public consciousness. A “meme” is a concept that replicates by passing from one person to another verbally, visually or symbolically. A powerful brand name or tagline is a virulent meme, like a virus it spreads across the cultural mindscape on its own power.

Additionally, the alliteration and rhythm in Power to the Pupil™ is another well-known mnemonic (memory aid) tool that helps convey the message quickly and assures that the message gets locked in the memory. Fact: the right mnemonic in the right strategic situation is a gold mine. And when you add the value of leveraging “sound” as a sensory touchpoint by way of the familiar music, you’ve now covered both the auditory and visual senses – adding up to a commanding brand experience; and one that is ready to be shared across a variety of popular social media channels.

Interacting with a brand is analogous to a personal relationship: we’re generally attracted to confident, interesting people and find those who lack such qualities and who don’t stand for anything to be rather bland and inconsequential. Power to the Pupil™ fosters a vital sense of community and effectively captures students’ attention while communicating promise, personality and performance. Consumers play a greater role than ever before as ambassadors for brands. They are the ones that create buzz, pass on viral messages and bring brands alive in pop culture, so it makes sense to make this process easy for students by giving them Power to the Pupil™ to stimulate reaction, word of mouth and ultimately mind and market share.

A great example of a celebrated tagline that struck a chord with consumers is, “Where’s the Beef?” These words became a national catch phrase in the mid 1980s and catapulted the Wendy’s® hamburger chain into the limelight as a major player in fast food sales. Prior to “Where’s the Beef?” Wendy’s was a fledgling burger joint trying to compete with the two big fast food companies. Wendy’s credits the “Where’s the Beef” ad campaign with a 31% jump in sales and a 24% boost in year-end profits. What’s more: the classic tagline has endured the test of time and is still one of the top-rated slogans today.

Similar to “Where’s the Beef?” Power to the Pupil™ lends itself well to merchandising and an opportunity to create a lucrative source of auxiliary revenue. Power to the Pupil™ resonates with students and invites them to express their innermost thoughts on their outermost clothing.

Circle®Brands Creates New Internships.com Logo Animation

The work showcased herein was done for Robin Richards, former Vivendi/Universal chairman and CEO and founding president of MP3.com, now CEO of internships.com. His newly retooled internships.com brand goes live 2.15.10.

For starters, the client’s creative brief was just that: brief! Our client understood that internships.com is a very good “generic” name that tells consumers what it does (function), but one which lacks personality and emotion. They wanted a powerfully compelling visual and a distinctive byline to provide an emotional hook, set them apart from competitors and fortify their position in the marketplace.

For the brand’s graphic representation, the client wanted to emphasize the “i” in internships.com while evoking a sense of the benefits that accrue to students (their primary target market) by way of engaging with the newly retooled brand. They also wanted a byline – a short and clever descriptor that encapsulated the brand idea.

The logo we created for internships.com speaks volumes, working on a multitude of levels to communicate the brand promise. The front and center “i” functions both as a person (the pupil) and as a door of opportunity that’s opening for the pupil, suggesting the immediate benefit of working with the internships.com program. The animation brings the internships.com logo and brand to life, suggesting all the pieces coming together at internships.com and the doors of opportunity that will be opening for students by way of the internships.com employers and educators.

Shown with the logo is the byline, “Hired Education.” Hired Education™ cleverly illustrates the value of the internships.com program by suggesting the on-the-job education that students will receive when hired as an intern.

There’s No Business Like Shoe Business

Always attentive to great advertising in a sea of mostly mediocre marketing; this ad by The Brand Union NYC got our attention. Clearly, Taryn Rose is enjoying the high life! That’s ‘shoe’ business for ya…Thumbs (& heels) up!

Great creative is at once rare and wonderful. It is an immense source of inspiration for us. If you respect people’s time (or mostly lack thereof), you make sure your creative is worthy of it. All great advertising shares this quality; respect for the viewer’s or listener’s most precious commodity: time. Anything less is like teaching a pig to sing: it wastes your time and annoys the pig!