Archive for January, 2010

There’s No Business Like Shoe Business

Always attentive to great advertising in a sea of mostly mediocre marketing; this ad by The Brand Union NYC got our attention. Clearly, Taryn Rose is enjoying the high life! That’s ‘shoe’ business for ya…Thumbs (& heels) up!

Great creative is at once rare and wonderful. It is an immense source of inspiration for us. If you respect people’s time (or mostly lack thereof), you make sure your creative is worthy of it. All great advertising shares this quality; respect for the viewer’s or listener’s most precious commodity: time. Anything less is like teaching a pig to sing: it wastes your time and annoys the pig!

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