Posts Tagged ‘ Education ’

Our Favorite Environmental Scientist Featured in Motion Magazine

 

Motion Magazine: Connie Morbach | CleanliNEST™ by Sanit-Air, Inc.

Our favorite environmental scientist, Connie Morbach of CleanliNEST™ by Sanit-Air is featured in this month’s Motion Magazine published by the Legal News. The article is entitled: “An Air About Her: Expert supplies scientific answers to contamination issues.” Read more at the LegalNews.com link here: http://www.legalnews.com/motion/article.php?article_id=138.

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Circle®Brands Creates New Youth Center Tagline: “Your Zone Away From Home”

The 'field Zone Opening

The 'field Zone Opening

Circle®Brands is proud to announce that the tagline we created, “Your Zone Away From Home” was recently selected as the new tagline for the City of Southfield and Lathrup Village’s state-of-the-art youth center: The ‘field Zone.

The 'field Zone | Computer Tech Room

The 'field Zone | Computer Tech Room

The city notes that the ‘field Zone was designed as a public center where leadership, recreation, creativity, community involvement, academics, technology,arts, and music inspire our youth. This youth center stands to become the ‘hub’ of community activity, open to middle school and high school students, who reside in or attend the City of Southfield and Lathrup Village schools.

The 'field Zone | Youth Center

The 'field Zone Youth "Zoned Out"

The ‘field Zone features a snack bar, internet café, game room and lounge area, music studio and practice rooms, activities room (dance, martial arts), theater, and group study rooms. A fun, safe, drug and violence free environment where teens are welcome to hang out and become involved with a variety of positive recreational choices. The center is located on the campus of Southfield Civic Center, directly below the Southfield Pavilion, close to the library, baseball diamonds, public pool, sand volleyball, tennis courts, and other recreational activities. Summer hours are Monday through Thursday 2:30 pm to 9 pm, Friday and Saturday 2:30 pm to 10 pm.

Check out the ‘field Zone at this link: http://www.thefieldzone.org/

Circle®Brands | Power to the Pupil™

Power to the Pupil™ is a call to action campaign to inspire and invigorate the educational process and the future of students worldwide. Take charge of your education and your life! Power to the Pupil!™

Power to the Pupil™ is a powerfully empowering, aspirational and memorable tagline and brand driver that exudes attitude while offering a galvanizing value proposition. Power to the Pupil™ employs a meme that harnesses the inherent power of familiarity of the catchphrase “power to the people,” a phrase that’s embedded in the public consciousness. A “meme” is a concept that replicates by passing from one person to another verbally, visually or symbolically. A powerful brand name or tagline is a virulent meme, like a virus it spreads across the cultural mindscape on its own power.

Additionally, the alliteration and rhythm in Power to the Pupil™ is another well-known mnemonic (memory aid) tool that helps convey the message quickly and assures that the message gets locked in the memory. Fact: the right mnemonic in the right strategic situation is a gold mine. And when you add the value of leveraging “sound” as a sensory touchpoint by way of the familiar music, you’ve now covered both the auditory and visual senses – adding up to a commanding brand experience; and one that is ready to be shared across a variety of popular social media channels.

Interacting with a brand is analogous to a personal relationship: we’re generally attracted to confident, interesting people and find those who lack such qualities and who don’t stand for anything to be rather bland and inconsequential. Power to the Pupil™ fosters a vital sense of community and effectively captures students’ attention while communicating promise, personality and performance. Consumers play a greater role than ever before as ambassadors for brands. They are the ones that create buzz, pass on viral messages and bring brands alive in pop culture, so it makes sense to make this process easy for students by giving them Power to the Pupil™ to stimulate reaction, word of mouth and ultimately mind and market share.

A great example of a celebrated tagline that struck a chord with consumers is, “Where’s the Beef?” These words became a national catch phrase in the mid 1980s and catapulted the Wendy’s® hamburger chain into the limelight as a major player in fast food sales. Prior to “Where’s the Beef?” Wendy’s was a fledgling burger joint trying to compete with the two big fast food companies. Wendy’s credits the “Where’s the Beef” ad campaign with a 31% jump in sales and a 24% boost in year-end profits. What’s more: the classic tagline has endured the test of time and is still one of the top-rated slogans today.

Similar to “Where’s the Beef?” Power to the Pupil™ lends itself well to merchandising and an opportunity to create a lucrative source of auxiliary revenue. Power to the Pupil™ resonates with students and invites them to express their innermost thoughts on their outermost clothing.