Circle®Brands | Brand Architects

Circle R Brands president, Susan Murphy, announced the Michigan-based branding agency has completed creating a dynamic new logo and tagline for California-based CareerArc Group, an Internet company that serves as the next generation of social recruiting solutions for job seekers, college students, employers and higher education institutions. “We were presented with specific target goals and objectives for this project,” said Murphy, “and we creatively managed to meet and exceed those expectations in record time.”

The CareerArc Group logo builds on the power of the company’s group of social networking communities. The interconnected arches illustrate the magnetic pull of bringing all these factions together along with the exponential power of piggybacking (defined as anything that operates in connection with or as part of another), as “No Man is an Island.” “Each of the arcs depicted in this icon represent a learning curve,” said Murphy, “that once mastered lends itself to the next move forward.” Finally, as CareerArc Group is an Internet-based group of career recruitment and search companies, the green arcs symbolize a go-to “community of like-minded companies based in the cloud.”

“The Social Exceleration Network™ tagline Circle R Brands created is CareerArc Group’s proprietary ‘Social Network’ taken to the nth degree,” said Murphy. “It categorically broadcasts CareerArc Group’s system-wide interactivity by way of its own unique differentiator in the form of a hybrid word that combines ‘excel’ with ‘acceleration.’ The combination of the two words suggests the advantages that result when the pursuit of excellence is merged with the speed of progress.”

The CareerArc Group logo and tagline project is another in a long line of collaborative efforts with CareerArc Group Chairman and CEO, Robin Richards. “Robin Richards is an exciting and dynamic leader with whom to work,” said Murphy. Prior to starting CareerArc Group, Mr. Richards led Blackboard Connect and served as CEO of Vivendi Universal Net USA and was founding president, CEO and director of MP3.com.

Circle R Brands and Mr. Richards first teamed up when Circle R Brands was chosen over both East and West coast creative agencies for the opportunity to create the logo for Internships.com, along with the inspired tagline: Hired Education. Internships.com recently made the news when rebel actor, Charlie Sheen, posted an ad on the website seeking an intern to help coordinate his bustling social media efforts.