Archive for the ‘ Marketing ’ Category

Circle®Brands | Power to the Pupil™

Power to the Pupil™ is a call to action campaign to inspire and invigorate the educational process and the future of students worldwide. Take charge of your education and your life! Power to the Pupil!™

Power to the Pupil™ is a powerfully empowering, aspirational and memorable tagline and brand driver that exudes attitude while offering a galvanizing value proposition. Power to the Pupil™ employs a meme that harnesses the inherent power of familiarity of the catchphrase “power to the people,” a phrase that’s embedded in the public consciousness. A “meme” is a concept that replicates by passing from one person to another verbally, visually or symbolically. A powerful brand name or tagline is a virulent meme, like a virus it spreads across the cultural mindscape on its own power.

Additionally, the alliteration and rhythm in Power to the Pupil™ is another well-known mnemonic (memory aid) tool that helps convey the message quickly and assures that the message gets locked in the memory. Fact: the right mnemonic in the right strategic situation is a gold mine. And when you add the value of leveraging “sound” as a sensory touchpoint by way of the familiar music, you’ve now covered both the auditory and visual senses – adding up to a commanding brand experience; and one that is ready to be shared across a variety of popular social media channels.

Interacting with a brand is analogous to a personal relationship: we’re generally attracted to confident, interesting people and find those who lack such qualities and who don’t stand for anything to be rather bland and inconsequential. Power to the Pupil™ fosters a vital sense of community and effectively captures students’ attention while communicating promise, personality and performance. Consumers play a greater role than ever before as ambassadors for brands. They are the ones that create buzz, pass on viral messages and bring brands alive in pop culture, so it makes sense to make this process easy for students by giving them Power to the Pupil™ to stimulate reaction, word of mouth and ultimately mind and market share.

A great example of a celebrated tagline that struck a chord with consumers is, “Where’s the Beef?” These words became a national catch phrase in the mid 1980s and catapulted the Wendy’s® hamburger chain into the limelight as a major player in fast food sales. Prior to “Where’s the Beef?” Wendy’s was a fledgling burger joint trying to compete with the two big fast food companies. Wendy’s credits the “Where’s the Beef” ad campaign with a 31% jump in sales and a 24% boost in year-end profits. What’s more: the classic tagline has endured the test of time and is still one of the top-rated slogans today.

Similar to “Where’s the Beef?” Power to the Pupil™ lends itself well to merchandising and an opportunity to create a lucrative source of auxiliary revenue. Power to the Pupil™ resonates with students and invites them to express their innermost thoughts on their outermost clothing.

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Circle®Brands Creates New Internships.com Logo Animation

The work showcased herein was done for Robin Richards, former Vivendi/Universal chairman and CEO and founding president of MP3.com, now CEO of internships.com. His newly retooled internships.com brand goes live 2.15.10.

For starters, the client’s creative brief was just that: brief! Our client understood that internships.com is a very good “generic” name that tells consumers what it does (function), but one which lacks personality and emotion. They wanted a powerfully compelling visual and a distinctive byline to provide an emotional hook, set them apart from competitors and fortify their position in the marketplace.

For the brand’s graphic representation, the client wanted to emphasize the “i” in internships.com while evoking a sense of the benefits that accrue to students (their primary target market) by way of engaging with the newly retooled brand. They also wanted a byline – a short and clever descriptor that encapsulated the brand idea.

The logo we created for internships.com speaks volumes, working on a multitude of levels to communicate the brand promise. The front and center “i” functions both as a person (the pupil) and as a door of opportunity that’s opening for the pupil, suggesting the immediate benefit of working with the internships.com program. The animation brings the internships.com logo and brand to life, suggesting all the pieces coming together at internships.com and the doors of opportunity that will be opening for students by way of the internships.com employers and educators.

Shown with the logo is the byline, “Hired Education.” Hired Education™ cleverly illustrates the value of the internships.com program by suggesting the on-the-job education that students will receive when hired as an intern.

There’s No Business Like Shoe Business

Always attentive to great advertising in a sea of mostly mediocre marketing; this ad by The Brand Union NYC got our attention. Clearly, Taryn Rose is enjoying the high life! That’s ‘shoe’ business for ya…Thumbs (& heels) up!

Great creative is at once rare and wonderful. It is an immense source of inspiration for us. If you respect people’s time (or mostly lack thereof), you make sure your creative is worthy of it. All great advertising shares this quality; respect for the viewer’s or listener’s most precious commodity: time. Anything less is like teaching a pig to sing: it wastes your time and annoys the pig!

A Case of Deja Vu All Over Again?

“It’s not just coffee, it’s Starbucks” sounds eerily familiar; like what you get when you cross Starbucks with DiGiorno Pizza. It’s deja vu all over again: “It’s not delivery, it’s DiGiorno!”

What’s your thinking on this? Is this Starbucks idea of lowering their carbon footprint and recycling or is this a blatant attempt at repurposing DiGiorno’s tagline? Talk amongst yourselves…

 

It's not just coffee, it's Starbucks


Look Who’s Talking About Circle®Brands!

Susan Murphy | President, Circle®Brands“When venturing into uncharted territory, like Circle®Brands has boldly done by upending the traditional approach to branding, it’s nice to know we’re not alone. I’d like to share some thoughtful comments and words of encouragement from a variety of esteemed colleagues. We value their support, as it can get lonesome out here when you’re a category of one.” ~Susan Murphy, President, Circle®Brands

Doug Hall | Founder & CEO Eureka! Ranch

Susan,  WOW Very – Very – Very Cool! This is a DRAMATIC Difference!

1. I’d like to understand your pricing model and terms (do due diligence)

2. I’d like to get your stuff “loaded” into the marketplace

3. I’d like to explain the B to B world that MEP “owns.”

I think there’s an opportunity for you in that space.

Doug Hall

Founder & CEO

Eureka! Ranch

USA National Innovation Marketplace

www.PlanetEureka.com

www.USAInnovation.org

Karen Post

Susan, WOW!!! I love what you’ve done. Can we chat next week?

Karen Karen Post

The Branding Diva®

www.brandingdiva.com

www.braintattoo.com www.oddpodz.com

Sandra SellaniSusan, Your concept is AMAZING and truly unique. So many people struggle with developing brands. I know there are people out there that need you.

I would be very interested in learning about the process of marketing through closed deal. If I know of someone who can use your service, I will definitely send them your way.

Sandra Sellani

The Sellani Group Brand Strategists

Author, What’s Your BQ™ www.whatsyourbq.com

Carol FrankHi Susan:

I am impressed with your forward thinking and creativity.  I think you may have hit on something here as I think you will see more people than ever trying to “break out and break away.”

I would be available Wednesday or Friday between 9:30 and 11:30 MST for a phone visit, if that fits with your schedule. If not, it will have to be one day next week.

Regards,

Carol Frank
BirdsEye Consulting
Acclaimed Author, Entrepreneur
www.carolfrank.com

www.luckynapkin.com/carol-frank

Keith GranetDear Susan:

I love your thinking!  At this point we are in the works with a fairly large company that will be licensing Carolyne Roehm’s name and designs, thus we will not have a need for 1-800-IN-BLOOM although I love the idea. Maybe some one else will fit the bill in the future.

Congratulations on your company it seems extremely innovative. Thank you for your patience and for contacting me.

Keith Granet

Granet & Associates
www.granet.net

www.interiordesign.net/article

Graeme ThickinsThanks for the email, Susan.

I love it!  You obviously know what you’re
doing with naming!!!

You have a great foundation here, to do
some really solid marketing of your business.

Love the “service” thing…fantastic positioning
or differentiation in this market.

Congratulations — you’re way ahead of most
startups!  🙂  And certainly most purveyors
of flowers….

best regards,
Graeme Thickins
Founder & President
GT&A Strategic Marketing Inc.
www.gtamarketing.com
Author: “Branding & Marketing to Win
in the Knowledge Economy”

Allan Boress, CPA, CVASusan,

What a great idea. WE Do the Math® at 1-800-CPA-MATH. Brilliant.

Allan Boress CPA, CVA

www.allancpa.com

Noted CPA and sales and marketing professional

honored as one of the

“100 Most Important People in the Accounting Profession.”

Jeffrey Zaslow | WSJ Reporter, Author, & Co-Author of "The Last Lecture"

Glad to see this on wsj.com.

Good luck with Circle®Brands! Cool concept.

Best,
Jeff

Jeffrey Zaslow
Wall Street Journal, Reporter, Author & Co-Author of “The Last Lecture”

www.wsj.com

www.thelastlecture.com


Opportunity Knocks NOW! This Is The Best Time To Start A Business!

Robert Kiyosaki

In a recent Time Magazine “10 Questions”  author Robert Kiyosaki had an inspiring answer to this question: Are there opportunities to create new companies in this turbulent economy?

“This is the best time. When times are bad is when the real entrepreneurs emerge. Entrepreneurs don’t  really care it the market’s up or down. They’re creating better products and better processes. So when somebody says, ‘Oh, there’s less opportunity now,’ it’s because they’re losers.” ~Robert Kiyosaki, author “Rich Dad, Poor Dad” and his new book, “Conspiracy of the Rich.”

Check out the full story Time.com/10Questions. or watch the video here.

3/50 Project Adds Up To Brilliant Idea WE Can Put To Work, NOW!

Cinda Baxter, creator of the 3/50 Project  puts in simple terms how we can help stimulate the economy in a relatively painless way: “The idea is to commit $50 each month to locally owned businesses, total. Maybe that means rethinking where you currently invest your money, opting to pick up that birthday card or pair of jeans in a locally owned business instead of the big box you’ve been going to. Or maybe it means eating out once a month because you realize slamming the breaks on all spending stalls economic recovery. It’s just that simple.”

We encourage everyone to check out the 3/50 Project website to learn more on how we all can help! Brilliant idea Cinda!

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