Archive for the ‘ Advertising ’ Category

Circle®Brands Creates New Internships.com Logo Animation

The work showcased herein was done for Robin Richards, former Vivendi/Universal chairman and CEO and founding president of MP3.com, now CEO of internships.com. His newly retooled internships.com brand goes live 2.15.10.

For starters, the client’s creative brief was just that: brief! Our client understood that internships.com is a very good “generic” name that tells consumers what it does (function), but one which lacks personality and emotion. They wanted a powerfully compelling visual and a distinctive byline to provide an emotional hook, set them apart from competitors and fortify their position in the marketplace.

For the brand’s graphic representation, the client wanted to emphasize the “i” in internships.com while evoking a sense of the benefits that accrue to students (their primary target market) by way of engaging with the newly retooled brand. They also wanted a byline – a short and clever descriptor that encapsulated the brand idea.

The logo we created for internships.com speaks volumes, working on a multitude of levels to communicate the brand promise. The front and center “i” functions both as a person (the pupil) and as a door of opportunity that’s opening for the pupil, suggesting the immediate benefit of working with the internships.com program. The animation brings the internships.com logo and brand to life, suggesting all the pieces coming together at internships.com and the doors of opportunity that will be opening for students by way of the internships.com employers and educators.

Shown with the logo is the byline, “Hired Education.” Hired Education™ cleverly illustrates the value of the internships.com program by suggesting the on-the-job education that students will receive when hired as an intern.

Advertisements

There’s No Business Like Shoe Business

Always attentive to great advertising in a sea of mostly mediocre marketing; this ad by The Brand Union NYC got our attention. Clearly, Taryn Rose is enjoying the high life! That’s ‘shoe’ business for ya…Thumbs (& heels) up!

Great creative is at once rare and wonderful. It is an immense source of inspiration for us. If you respect people’s time (or mostly lack thereof), you make sure your creative is worthy of it. All great advertising shares this quality; respect for the viewer’s or listener’s most precious commodity: time. Anything less is like teaching a pig to sing: it wastes your time and annoys the pig!

Advertisements