Las Vegas Resurrects Old Slogan

Las Vegas SignInteresting article written by Tamara Audi in the Wall Street Journal (5-13-09) noting Las Vegas’ return to their racy slogan, wherein she reports: Las Vegas has gone back to marketing itself as a place that will keep your secrets.

After a year of flirting with tourism pitches that directly addressed the recession, the entertainment mecca is resurrecting its successful “What Happens Here Stays Here” campaign, which started in 2003.

“We feel it is time to get back to our brand messaging,” said Rossi Ralenkotter, president of the Las Vegas Convention and Visitors Authority, in an email. Full story link here:

Is this a good move on the  Las Vegas Visitors and Convention Bureau’s part, or has the creative well run dry?

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