BOOKmarking Vol. One

Zag: The Number One Strategy of High-Performance Brands by Marty NeumeierWhen it comes to brand marketing, there are so many great books so little time to read them all! 

Maybe the best way to judge a book is by the number of highlighter pens that were exhausted in the process of reading a book? Using that as my yardstick, here are my top three (for the moment).

Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier. Like the “little black dress,” this is the ‘little white book’ with a BIG message. From the word “ZAG” this exceptionally insightful and engagingly authoritative book is an easy-to-digest keeper.

BrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P Adamson. “KISS” this book ‘hello!’ Adamson has managed to cut through the morass of most branding books to make the most complex aspects of branding Simple to understand and reproduce. He poses a series of questions and provides real world examples throughout that offer a clear and actionable framework for any business.

What’s Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient by Sandra Sellani. Last, but not the least among them, Sandra Sellani’s tactical “work book” is clear, concise and compelling. I found it to be an invaluable tool, chock full of thoughtful “brandstorming” questions and practical checklists for any brand marketer.

There are many noteworthy branding books out there… What are yours?


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