Teleflora Super Bowl Ad: “The Beat Me Up Bouquet”

I thought Teleflora’s Super Bowl ad was missing an essential element that’s inherent in flowers: CLASS! In my opinion, Teleflora not only threw away $3M on the cost of the spot + production, they missed a golden opportunity to sell consumers on all the reasons someone would WANT to send flowers for Valentine’s or any occasion. Instead of a “forget me not” bouquet, TF spent big money to promote a “beat me up” bouquet. Who does that benefit? Certainly not TF members, the industry at large OR the consumer! Why couldn’t they have put that money into all the reasons why NOW is the best time to send flowers…you can’t afford a designer dress, but you can afford flowers. You can’t afford a fancy watch, but you can afford flowers. In fact, can you afford not to send flowers?!

Advertisements
  1. Nice blog. Enjoyed going through it. Keep it up the good work. Cheers 🙂

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Advertisements
%d bloggers like this: